SMEs: don’t assume that graduates will have heard of you

SMEs: don’t assume that graduates will have heard of you

by Matthew Parry | Nov 15, 2025 | Employers

Many employers will only look at graduates to apply directly to them; some feel that this shows proactivity and interest. But as I will explain, this will mean that you are ruling out some very strong candidates unnecessarily. Students and graduates can’t avoid the...
Are your job adverts turning graduates off before they even apply?

Are your job adverts turning graduates off before they even apply?

by Matthew Parry | Nov 11, 2025 | Employers

A recent study found that many students struggle to understand the language used in job adverts,  and some are put off applying altogether. It’s a reminder that job adverts aren’t just an HR formality. They’re marketing. But too often, they’re copied straight from the...
Can you rely on universities to deliver you candidates for your vacancies?

Can you rely on universities to deliver you candidates for your vacancies?

by Matthew Parry | Nov 8, 2025 | Employers

A recent study by a leading University showed that if you rely on university job boards to attract graduates, you may only reach a small percentage of your potential audience. They conducted research to see how students and graduates find job opportunities. The focus...
Use of AI in job applications: how are employers responding?

Use of AI in job applications: how are employers responding?

by Matthew Parry | Oct 13, 2025 | Employers

The use of AI by candidates in job applications is rising. And recent UK data shows over 90% of undergraduates are already using AI tools in some form, so it’s perhaps in early career applications that it will be seen the most. Some employers don’t have any...
Are you checking academic credentials as part of your referencing process?

Are you checking academic credentials as part of your referencing process?

by Matthew Parry | Sep 4, 2025 | Employers

There has always been a risk that some graduates may try to fake qualifications, and the rise of AI will lead to more artificially generated applications, and sophisticated counterfeits The latest edition of Prospects Luminate shows that just 52% of large businesses...
Should questions be given to candidates before the interview?

Should questions be given to candidates before the interview?

by Matthew Parry | Aug 12, 2025 | Employers

This is something I first heard suggested several years ago, and at the time many saw it as a progressive move. Some businesses have since adopted it, but it’s not taken off in a big way. And for various reasons, many businesses will not be doing it. You can see...
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